Tell me a story…
When Everybody Gets a Trophy, Nobody Wins
September 12, 2012 – I had an “Aha!” moment on the sidelines of my nine-year-old son’s soccer tournament over the weekend. Alongside fellow parents, we watched with growing exasperation as the situation unfolded on the field. It wasn’t the fact that our team was losing; it was that they weren’t trying – at all. This is…
All I Ever Really Need to Know (about PR and Crisis Communication) I Learned in Kindergarten
March 19, 2012 -You’ll notice my blog posts have had a theme these days. The real-life lessons that apply to business are especially relevant to me as a working mom raising two school-aged boys. Sometimes they teach me more than I could ever teach them… In honor of my son Jake, a recent kindergartener, I…
Brands Trending Toward Transparency
July 16, 2015 – In Dave Eggers’ novel The Circle, a college graduate joins a powerful technology company and quickly climbs up the corporate ladder. Enjoying perks common to many Silicon Valley technology companies, she finds the job a dream come true. But as the company keeps innovating without giving thought to consequences, things spiral out…
Can You Hear Me Now?
February 14, 2013 – Remember that really annoying (but memorable) mobile phone ad where this guy makes his way into various locales testing his phone service? His image came to mind when I was pondering the topic of this blog. We’re in the communications business, but so much of what we do each day –…
Crisis Communications Lessons from the Whole30 Challenge
January 24, 2019 – This is really about crisis communications, so please bear with me, I’m hungry. The New Year brings typical resolutions to eat healthy, get in shape, refresh and reboot – on both the personal and professional fronts. In true form, this year I have embarked upon the Whole30 Challenge. The gist of…
Give your fingers a rest. Pick up the phone, already!
June 1, 2009 – I can’t tell you how many times I’ve heard people say, “Well, I sent an e-mail” only to be baffled by waiting hours, days or weeks for a response – if they get one at all. Want an answer now? Then pick up the phone! I have nothing against e-mail, texting…
Why Moms Have Power
There’s been a lot of buzz about moms these days as more companies (finally) begin to realize their influence (36.2 million American moms actively participate in blogs) and purchasing power ($2.1 trillion) in the online world. We see more of our clients–and potential clients–trying to get a handle on moms, the best way to reach…
Follow My Blog
Get new content delivered directly to your inbox.
Heidi White 