September 12, 2012 – I had an “Aha!” moment on the sidelines of my nine-year-old son’s soccer tournament over the weekend. Alongside fellow parents, we watched with growing exasperation as the situation unfolded on the field. It wasn’t the fact that our team was losing; it was that they weren’t trying – at all. This isContinue reading “When Everybody Gets a Trophy, Nobody Wins”
Tag Archives: Brand PR
Brands Trending Toward Transparency
July 16, 2015 – In Dave Eggers’ novel The Circle, a college graduate joins a powerful technology company and quickly climbs up the corporate ladder. Enjoying perks common to many Silicon Valley technology companies, she finds the job a dream come true. But as the company keeps innovating without giving thought to consequences, things spiral outContinue reading “Brands Trending Toward Transparency”
Can You Hear Me Now?
February 14, 2013 – Remember that really annoying (but memorable) mobile phone ad where this guy makes his way into various locales testing his phone service? His image came to mind when I was pondering the topic of this blog. We’re in the communications business, but so much of what we do each day –Continue reading “Can You Hear Me Now?”
Heidi White 